Congratulations on starting your TAP® business! You have chosen to increase your company’s pest management programs to include EPA-registered TAP® Pest Control Insulation. Whether you are opting to offer attic capping, attic restoration, or both, your customers will benefit from energy efficient savings, a quieter comfort, and a pest-free home.
Now that you have made the decision to offer TAP® Pest Control Insulation, it’s a good idea to make a plan for your success. Here are some recommended steps for making the most of your TAP® Pest Control Insulation business:
Step One: Schedule Training
The first step would be to schedule training for you and your team with TAP® Pest Control Insulation. Trainings can be scheduled by calling our office at (770) 766-6050 or by visiting our website. TAP® Sales trainings are typically presented in webinar format and last about an hour. Sales trainings cover the following:
- Benefits of TAP® Pest Control Insulation,
- Understanding insulation,
- Conducting attic inspections, and
- TAP® Attic Programs.
A seasoned TAP® team member can take your team through the presentation and answer any questions you may have. Our goal is to make sure you are comfortable with TAP® Pest Control Insulation and our programs.
Step Two: Goal Setting
The next step, after the training(s) are complete, is to set goals for your technicians and sales team. The Department of Energy (DOE) estimates 95% of the homes in the US are under-insulated. That is approximately 1 in 10 homes that are in need of your new pest control service. This is a huge opportunity as your team is already accustomed to visiting inside these homes.
Many successful TAP® providers set goals requiring each technician or sales representative to provide a minimum number of proposals each week. These goals are based on the number of calls made per week, the average closing percentage, and the expected volume of the TAP® program. For example, let’s say a rep makes 20 in-home calls a week or an average of four per day. If they made just 1 proposal per day, 5 per week, or 20 per month and had a 20% close rate, it would equate to four closed jobs per month. An average sale of $2,500 would be $10,000 per month in sales. Let’s say you have five reps, that would be $50,000 a month or $600,000 a year.
Step Three: Attic Inspection Goals
Set goals for each of your associates with regard to routine attic inspections. These should become a standard step in the overall in-house inspection when possible. If you are not currently including the attic in your inspections, you could be missing out on the opportunity to present TAP® Pest Control Insulation. Make sure to prepare for the inspection by having a ladder, a safety platform to avoid injury, a flashlight, and a bump hat to protect your head handy.
During the inspection, encourage your team to make note of the following three items:
- The type of insulation, if any, in place
- The amount of insulation, in inches, in place
- The condition of the insulation
This will help your team identify those homeowners who can benefit from an attic cap service or a full or partial attic restoration service.
Whether there are insects/rodents present or the attic is simply under-insulated, there is an opportunity to propose TAP® Pest Control Insulation in most every home. Adding a layer of permanent pest protection can help your customers save up to 30% on their annual heating and cooling costs and allow them to live pest-free. It’s a win-win for everyone!
Now that you are starting your TAP® business, stay tuned as this post is the 1st in a series of three posts on how to get started with EPA-registered TAP® Pest Control Insulation. Up Next… How to Market Your TAP® Pest Control Business.