In today’s climate, public health is critical to preventing disease, removing the threat of pandemics, and increasing the quality of our livelihood. You have made the proactive and preventative approach to pest management by opting to offer EPA-registered TAP® Pest Control Insulation. Here are four TAP® Sales Tips for helping your technicians and sales team(s) find success regardless if you offer attic capping, attic restoration, or both.
1. Create a Company Culture of Sales
Success begins at the top. The company’s management team must decide that TAP® Pest Control Insulation and the programs offered are of high-value to the community and, therefore, are a prominent bundled or add-on service. If the management team ties strategic goals to individual and team behavior, the measure of success will grow. Yes, you are helping protect the health and sustainability of your customers and their homes, but you are also building a culture of sales in an effort to become and maintain your company’s identity as the trusted pest professionals in the markets in which you serve.
2. Hold TAP®-Inspired Sales Contests
Contests are a great way to garner buy-in from your employees. Offer an incentive for one or more of the following:
- First TAP® sale of the month
- First TAP® sale ever
- Highest-grossing TAP® sale for the quarter or year
- Most qualified TAP® leads
- Best referral feedback
- Most referrals for TAP®
Contest prizes don’t always have to be monetary. Recognition, flexible schedule, time-off, lunch, or project ownership may be the incentive needed for the motivation of continued performance.
3. Create Visual Sales Boards
Due to social media and the internet, we, as a society, have become visual beings. Post a scoreboard in the office in a high-traffic area or create a video for your team that delivers weekly. Helping your team see where they stand in proximity to their weekly, monthly, or quarterly goals helps them become more successful. It also breeds a bit of competitiveness. Who doesn’t like a little healthy competition?
4. Partner Technicians with Sales Associates
As they sang about in the Disney movie, High School Musical, “we’re all in this together.” Help your technicians see how generating leads for the sales team benefits them. Help your sales team see how their closure rate and approach helps inspire the technicians to generate leads. When the entire company works together, not only does your company find success with TAP® Pest Control Insulation, but your customers relax in comfort in a home that is more energy-efficient and pest-free.
In conclusion, offering EPA-registered TAP® Pest Control Insulation is a proactive, and preventative approach to pest management which follows current IPM techniques. Not only are you helping customers to rid their homes of pests, protect their health, and prevent structural damage to the home, you are also providing an energy-efficient solution that places measurable dollars in their pocket. The key is to focus on your approach to sales for a successful TAP® Pest Control Insulation program.
Contact us if you need training on selling TAP® Pest Control Insulation or help to implement a sales culture within your organization.