Now that you have made the decision to offer TAP® Pest Control Insulation, it’s a good idea to make a plan for your success. Here are some recommended steps for marketing your TAP® Pest Control Insulation business:
Step One: Ask for the Referrals
The benefits of EPA-registered TAP® Pest Control Insulation are easy to market and quickly observed by your customers. Once you have completed a TAP® install, ask the homeowner for their feedback. If the feedback is positive, which it will be, simply ask them to share their experience with their friends and family. Better yet, ask them for the names of individuals they know that could benefit from a TAP® Pest Control Insulation service. Remember, if you don’t ask, they won’t refer.
Step Two: Social Media
Utilize the digital marketing engine to your advantage. Share your new TAP® service(s) on your company’s Facebook, Twitter, LinkedIn, Pinterest, or Instagram pages. Highlight the steps involved, the benefits for homeowners, and feedback from existing TAP® customers. Should you find that you don’t have time for creativity, relax. Visit the TAP® Member Site and click the marketing tab. There you will find pre-made social posts. Simply add your company logo and post them to the appropriate social channel. How is that for simple?
Step Three: Simple Marketing and Email Nurturing
Launching a successful TAP® business doesn’t need to cost you your budget. Include a simple advertisement in the form of a handout or sticker on your customers’ bills. You might even consider a series of short emails sent over a period of time to nurture your customers by educating them on the benefits and process of a TAP® installation service. Need help? Again, visit the marketing tab of the TAP Member Site and utilize the pre-existing email campaigns. Simply copy and past the images and content into your email system and hit send!
Step Four: Stay Within the Lines When Marketing Your TAP® Business
With any new pest control service, there are governances which dictate what can and can’t be said about TAP® Pest Control Insulation. The TAP® Sales & Marketing Guidelines are a great tool to ensure your team is correctly informing homeowners about the product and the product’s installation. Access the guidelines by visiting the marketing tab of the TAP® Member Site and click on Sales & Marketing Guidelines.
Step Five: Boast Quietly
Your marketing efforts don’t always need to be big and flashy. Consider wearing the Ask Me About TAP® buttons. this allows customers to inquire on their interest timetable. It also keeps the product and program front and center in any and all interactions your team has with the public.
Step Six: Sales/Referral Contest
If you are needing a quick jolt of sales to grow your TAP® Pest Control Insulation business out of the gate, consider holding a sales or referral contest with your team. Offer prizes, bragging rights, incentive pay, or other unique rewards to your top sellers, deal closers, or referral earners. A little healthy competition can have a huge impact on your success.
Now that you are marketing your TAP® business, stay tuned as this post is the 2nd in a series of three posts on how to get started with EPA-registered TAP® Pest Control Insulation. Up Next… How to Quote Your TAP® Pest Control Business.