Why Pest Behavior Matters in Selling TAP Insulation
As a pest management professional (PMP), your expertise goes beyond just eliminating pests. Homeowners often don’t realize how pests enter their homes, where they nest, or how quickly an infestation can escalate. By leveraging pest insights, you can educate customers and position TAP® Pest Control Insulation as a preventative, long-term solution that not only deters pests but also improves energy efficiency.
Pests rely on specific habits to survive—finding food, water, and shelter. Many of these behaviors make attics and wall voids prime infestation spots. Traditional pest control methods often require repeated treatments, but TAP Insulation offers continuous protection, working around the clock to disrupt pest activity. When homeowners understand why pests invade their homes and how TAP works, they are more likely to invest in it as part of their pest control plan.
1. Understanding Pest Entry Points & Selling TAP
How Pests Get In
Pests are incredibly resourceful when it comes to finding entry points into homes. They use:
- Small cracks and crevices in walls, attics, and foundations
- Gaps around utility lines (plumbing, HVAC, electrical)
- Unsealed vents, soffits, and crawl spaces
- Roof and attic access points
Cockroaches, ants, and silverfish frequently enter homes through these weak spots. Once inside, they settle in attics, basements, and wall voids—areas that often go unnoticed by homeowners. Since TAP Insulation is installed in attics, it helps create a protective barrier where many pests first invade.
Sales Tip:
Use real-world examples to illustrate pest entry points. Show customers pictures or videos of common attic infestations. Explain how TAP acts as a first line of defense against insects by eliminating them at a critical entry zone.
2. How Pest Nesting Behavior Supports TAP Sales
Why Pests Love Attics
Pests look for warm, undisturbed areas to establish nests. Attics provide:
✔ Shelter from predators and harsh weather
✔ Minimal human disturbance
✔ Nearby food and moisture sources
Common attic-nesting pests include:
- Cockroaches: Prefer warm, dark, and humid spaces
- Silverfish & Firebrats: Thrive in insulation, feeding on paper and organic material
- Termites & Carpenter Ants: Invade homes searching for wood-based food sources
While homeowners may also struggle with rodent issues in their attics, TAP Insulation is designed to target insects, not rodents. However, many insects serve as a food source for rodents, meaning that reducing insect activity with TAP can contribute to making the environment less appealing for them.
Unlike traditional insulation, TAP is infused with a borate-based treatment that kills insects upon ingestion. When pests groom themselves or each other, they unknowingly consume the borates, leading to their demise. TAP doesn’t just deter pests—it eliminates them.
Sales Tip:
Clarify to customers that TAP is a highly effective insect control insulation but should be paired with proper exclusion techniques for rodents. Educating homeowners on sealing entry points and using professional rodent control measures can provide them with a comprehensive pest management solution.
3. Pest Reproduction & Long-Term Protection with TAP
Why Acting Fast Matters
Many pests reproduce at an alarming rate. If left unchecked, an infestation can spiral out of control:
🐜 German Cockroaches: One female can produce up to 30,000 offspring in a year
🐞 Silverfish: Lay eggs in hidden spaces, multiplying before homeowners even realize they’re present
Since TAP Insulation targets pests in their nesting areas, it prevents infestations from growing. Unlike chemical sprays that only work temporarily, TAP continues to work long after installation.
Sales Tip:
Explain to customers that TAP offers long-term protection, reducing the need for frequent exterminator visits. Highlight cost savings over time compared to traditional treatments.
4. Selling TAP Based on Seasonal Pest Behavior
Pest activity fluctuates with the seasons, making seasonal selling strategies highly effective.
Peak Pest Seasons & TAP Sales Strategy:
| Season | Common Pests | Sales Strategy |
|---|---|---|
| Spring | Ants, termites, silverfish | Promote TAP as a spring preventative measure before pest activity surges. |
| Summer | Cockroaches, ants, stink bugs | Sell TAP as a defense against summer pest invasions. |
| Fall | Silverfish, cockroaches, termites | Market TAP as an essential protection before pests seek shelter indoors. |
| Winter | Cockroaches, silverfish | Focus on preventing insect infestations in hidden areas like attics and walls. |
Sales Tip:
Offer TAP as a seasonal add-on service. Encourage customers to install TAP before peak pest seasons to avoid infestations. While TAP is highly effective for insect control, remind homeowners that proper exclusion techniques are essential for keeping rodents out of the attics.
5. The Dual Benefit of TAP: Pest Control & Energy Savings
More Than Just Pest Control
One of the best ways to sell TAP is by emphasizing its two-in-one value:
✔ Pest Control: TAP eliminates insects upon contact, reducing infestations.
✔ Energy Efficiency: TAP helps maintain attic insulation levels, lowering energy bills.
Many homeowners already plan to upgrade insulation—selling TAP allows PMPs to offer a superior product that does more than traditional insulation.
Sales Tip:
Frame TAP as a cost-effective investment that pays for itself over time through energy savings and reduced pest treatments.
Final Thoughts: Selling TAP with Pest Insights
Pest management professionals can increase TAP sales by educating customers on why pests invade homes, where they nest, and how TAP stops infestations before they start.
Key Takeaways for Selling TAP Insulation:
✔ Position TAP as a proactive, long-term solution
✔ Use pest entry points, nesting habits, and reproduction rates to justify its value
✔ Highlight seasonal pest trends to drive sales year-round
✔ Emphasize dual benefits—pest control + energy efficiency
By using pest behavior insights, you can help homeowners understand the urgency of attic protection and make TAP an easy sell.