TAP® Pest Control Insulation is often seen as a seasonal product, with most installs happening in the fall and winter. Cooler temperatures make attic access safer and more comfortable for crews. But while installs typically ramp up in the off-season, the opportunity to promote and sell TAP is constant.
Pest management professionals (PMPs) are busiest in the summer, which can make it tough to prioritize something like insulation. But here’s the truth: summer is one of the best times to sell TAP — even if it’s not the ideal time to install.
Why TAP Is Usually Installed in Cooler Months
In many regions, attic temperatures during the summer are simply too hot to work in safely. For that reason, TAP installs are usually scheduled for fall and winter when crews can work more comfortably and efficiently.
However, if you’re only talking to customers about TAP when it’s cool enough to install, you’re missing out on a big opportunity to build your off-season business now.
Summer Sales = Winter Work
Summer is peak season for pest control, and PMPs are in and out of homes constantly. You’re already building trust, solving problems, and having valuable conversations with customers. That makes it the perfect time to introduce TAP Insulation as an added solution.
Even if you don’t install right away, you can:
- Educate customers on how TAP improves energy efficiency and provides year-round pest protection
- Pre-sell services and schedule installations for the cooler months
- Offer early-booking incentives to fill your off-season schedule before it even starts
Why Year-Round TAP Promotion Works
Every season brings a different selling point for TAP:
- Summer: Reduce cooling bills and block pests during peak activity
- Fall: Prep attics for colder months and lock in energy savings
- Winter: Keep homes warm and energy-efficient
- Spring: Prevent pest entry as activity rises again
When you take a year-round approach, you’re always offering solutions that matter, no matter the time of year.
Make the Most of Every Service Visit
The best part? You’re already in the home. It takes very little effort to start the TAP conversation while inspecting a crawl space, attic, or perimeter. Even if your schedule is packed, planting the seed now gives your sales team and office staff something to follow up on later.
Set Yourself Apart
Most PMPs only mention TAP when it’s cold out or when business is slow. By offering it as part of your regular service conversations, especially in the summer, you show customers you’re thinking proactively and offering long-term solutions, not just one-time fixes.
TAP Insulation isn’t just a winter product. It’s a year-round solution for energy savings, noise reduction, and pest control. And while summer may not be ideal for installation, it’s absolutely ideal for education, promotion, and pre-selling.
Take advantage of your busiest season to sell ahead and turn your winter into one of your most productive times of the year.